Funnel Mapping for Ecommerce
Funnel Mapping for Ecommerce
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Everybody needs a funnel. It tells you how your marketing is performing relative to your business. Work with us to visualize yours, or download the DIY guide below.
Table of Contents
| Introduction | 3 |
| What is a funnel? | 3 |
| Importance of funnel mapping | 5 |
| Three steps of visualizing the funnel | 6 |
| Step 1 - Identify Key Metrics | 8 |
| Complete the marketing canvas | 8 |
| Sample "Key Metrics" | 10 |
| Finding your key metrics | 16 |
| Step 2 - Goal Orientation | 17 |
| Document the metrics | 17 |
| Outlining the funnel map | 18 |
| Identifying leading indicators | 20 |
| Step 3 - Create the Kanban | 21 |
| Why you need a marketing management tool | 21 |
| What is a kanban? | 21 |
| Sample ecommerce kanban | 23 |
| Steps to creating a kanban | 26 |
| Contact our Funnel Mapping Expert | 28 |
| About our Company | 29 |
