Customer Journey Mapping Guide
Customer Journey Mapping Guide
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Customer journey maps visualize the experience your customers have with your brand. Once you have this, you can create delightful experiences to keep your customers coming back.
Table of Contents
| Introduction | 4 |
| What is a Customer Journey? | 4 |
| Why create customer journeys? | 5 |
| Seven stages in the journey | 7 |
| Stage 1 - Consideration | 8 |
| Customer's state of mind | 8 |
| Experience development tips | 8 |
| Store examples | 10 |
| Stage 2 - Sale | 11 |
| Stage 3 - Proving Correct | 14 |
| Stage 4 - Delivery | 18 |
| Stage 5 - Relationship | 22 |
| Stage 6 - Value Achieved | 26 |
| Stage 7 - Loyalty | 29 |
| Next Steps | 33 |
| Create the journey map | 33 |
| Contact our Journey Mapping Experts | 28 |
| About our Company | 39 |
