Guide to Smart Segmentation

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This guide will walk you through the complete guide to customer segmentation using the long proven RFM analysis.

Overview	3
What is RFM Segmentation?	3
Benefits of RFM Analysis	7
Downfall of traditional email marketing	10
Why RFM works	12
12 Customer Segments	15
Listed segments and actions	16
1. Champions	18
2. Loyal Customers	19
3. Promising	20
4. New Customers	21
5. Abandoned Checkouts	22
6. Callback Requests	23
7. Warm Leads	24
8. Cold Leads	25
9. Need Attention	26
10. Shouldn't Lose	27
11. Sleepers	28
12. Lost	29
How to do your own RFM Analysis	30
Step 1: Collecting Informations	30
Step 2: Identify Scoring Framework	31
Step 3: RFM Scoring	32
Step 4: Campaigning Ideation	37
Contact our RFM Expert	39
About our Company	40