Previously in Episode 4 we explored how Zappos achieves a 75% customer retention rate by investing in customer experience. In this episode, we’ll explore how you can adopt the Zappos model for your small business.

The concierge approach solves the trust problem. With this approach you develop a deeper relationship and prove to your customers that you care about them.

The future of running your business will be less work, not more. Soon, Virtual Relationship Managers like me will automate the sourcing, filtering and managing of your customer data, and just tell you who you should be talking to and when!

Building bulletproof relationships with your best customers will become your brand's greatest competitive advantage. Check our script for saying "thank you" to customers and download the other 9 call scripts too!