Rule #1: Do Not Call with the Purpose to Sell There are only three (3) reasons why you should be calling a customer: Proactively solving a problem for a pre-sale (abandoned checkout) or post-sale customer Getting feedback about your business, your website, or your product Saying “Thank You” These above points should be your only purpose when you call. You have to remember that marketing is just a fancy word for relationships. Bulletproof customer relationships are the biggest asset your brand will ever own. And calling a customer explicitly to make a sale is not cool. But if you call for any of the above three reasons and do a good job on that call, there is a good chance...

As a consumer, if I get a personal call from the owner of the business I will pay attention. It feels good to know someone took the time out of their day, thought to call me, and then dialled my number to talk to me.

A business’s purpose is to solve a customer’s problem, and make them happy as a result. And so if this is the purpose of a business, shouldn’t that be where the company invests most of it’s time and budget?

It literally takes less than 2 minutes to order a pizza through the Dominos mobile app. All you need to order a pizza for someone is their address. You obviously have this because you’ve (hopefully) fulfilled the customer’s order.

Calling your customers to say thank you will evolve your business. For one, you’ll make more money through upsells, but more importantly, you’ll build better relationships with your customers. Let’s dive into five specific benefits of calling, instead of only sending an email.

Previously in Episode 4 we explored how Zappos achieves a 75% customer retention rate by investing in customer experience. In this episode, we’ll explore how you can adopt the Zappos model for your small business.

As eCommerce store owners, we want to make it as easy as possible for a customer to successfully purchase your product. Many times we hear of minimalist forms in the hopes of ushering a potential customer through our sales funnel. But does this really work?

Building bulletproof relationships with your best customers will become your brand's greatest competitive advantage. Check our script for saying "thank you" to customers and download the other 9 call scripts too!