Each website visit from an interested customer is like a play:
On one side you have a considering visitor with questions or concerns. For example, is it too expensive? Or what is the expected shipping time?

And on the other side you have your defensive strategy to respond to each...

The “i ching” is one of the oldest books in history and has been considered a source of wisdom for over 3,000 years. It uses eight trigrams to understand the stages of life. In this episode we’ll interpret the trigrams to understand your 4 types website visitors.

Here are two scripts you can start using right away and start converting your cart abandoned customers, and work to overcoming the above two negative thoughts. After getting started with these two scripts, you will quickly pick up what works and what doesn’t, and learn to evolve your phone calls as you learn more about people’s questions.

Have you ever wondered why advertising is considered an investment, but customer service is a cost?

Many merchants are happy spending tens of thousands of dollars on advertising reaching new customers, but if customers try to reach them, they make it as hard as possible to connect. In this video we’ll see why we need to switch this thinking.

A business’s purpose is to solve a customer’s problem, and make them happy as a result. And so if this is the purpose of a business, shouldn’t that be where the company invests most of it’s time and budget?

After running my store for over a year and reading hundreds of blogs and articles around increasing sales and optimizing conversions, none helped me as much as this one simple tactic. Calling my customers.

It literally takes less than 2 minutes to order a pizza through the Dominos mobile app. All you need to order a pizza for someone is their address. You obviously have this because you’ve (hopefully) fulfilled the customer’s order.

Calling your customers to say thank you will evolve your business. For one, you’ll make more money through upsells, but more importantly, you’ll build better relationships with your customers. Let’s dive into five specific benefits of calling, instead of only sending an email.

Previously in Episode 4 we explored how Zappos achieves a 75% customer retention rate by investing in customer experience. In this episode, we’ll explore how you can adopt the Zappos model for your small business.

Email isn't the only way you should be communicating with your customers. Phone calls and SMS play an important role as well. Read more to learn how.