Rule #1: Do Not Call with the Purpose to Sell There are only three (3) reasons why you should be calling a customer: Proactively solving a problem for a pre-sale (abandoned checkout) or post-sale customer Getting feedback about your business, your website, or your product Saying “Thank You” These above points should be your only purpose when you call. You have to remember that marketing is just a fancy word for relationships. Bulletproof customer relationships are the biggest asset your brand will ever own. And calling a customer explicitly to make a sale is not cool. But if you call for any of the above three reasons and do a good job on that call, there is a good chance...

After running my store for over a year and reading hundreds of blogs and articles around increasing sales and optimizing conversions, none helped me as much as this one simple tactic. Calling my customers.

Etymology is the study of the origin of words and their meanings. What’s great about etymology is that it helps uncover significance from words, beyond just the present day definition. 

It comes from a mix of Old French, German and Old English. Eschoppe from Old French (meaning booth), Schopf from German (meaning porch), and Shippon from Old English (meaning cattle shed).

Calling your customers to say thank you will evolve your business. For one, you’ll make more money through upsells, but more importantly, you’ll build better relationships with your customers. Let’s dive into five specific benefits of calling, instead of only sending an email.

Email isn't the only way you should be communicating with your customers. Phone calls and SMS play an important role as well. Read more to learn how.

As eCommerce store owners, we want to make it as easy as possible for a customer to successfully purchase your product. Many times we hear of minimalist forms in the hopes of ushering a potential customer through our sales funnel. But does this really work?