Rule #1: Do Not Call with the Purpose to Sell There are only three (3) reasons why you should be calling a customer: Proactively solving a problem for a pre-sale (abandoned checkout) or post-sale customer Getting feedback about your business, your website, or your product Saying “Thank You” These above points should be your only purpose when you call. You have to remember that marketing is just a fancy word for relationships. Bulletproof customer relationships are the biggest asset your brand will ever own. And calling a customer explicitly to make a sale is not cool. But if you call for any of the above three reasons and do a good job on that call, there is a good chance...

Each website visit from an interested customer is like a play:
On one side you have a considering visitor with questions or concerns. For example, is it too expensive? Or what is the expected shipping time?

And on the other side you have your defensive strategy to respond to each...

Here are two scripts you can start using right away and start converting your cart abandoned customers, and work to overcoming the above two negative thoughts. After getting started with these two scripts, you will quickly pick up what works and what doesn’t, and learn to evolve your phone calls as you learn more about people’s questions.

After running my store for over a year and reading hundreds of blogs and articles around increasing sales and optimizing conversions, none helped me as much as this one simple tactic. Calling my customers.

Email isn't the only way you should be communicating with your customers. Phone calls and SMS play an important role as well. Read more to learn how.