Etymology is the study of the origin of words and their meanings. What’s great about etymology is that it helps uncover significance from words, beyond just the present day definition. 

It comes from a mix of Old French, German and Old English. Eschoppe from Old French (meaning booth), Schopf from German (meaning porch), and Shippon from Old English (meaning cattle shed).

Calling your customers to say thank you will evolve your business. For one, you’ll make more money through upsells, but more importantly, you’ll build better relationships with your customers. Let’s dive into five specific benefits of calling, instead of only sending an email.

Previously in Episode 4 we explored how Zappos achieves a 75% customer retention rate by investing in customer experience. In this episode, we’ll explore how you can adopt the Zappos model for your small business.

Email isn't the only way you should be communicating with your customers. Phone calls and SMS play an important role as well. Read more to learn how.

The concierge approach solves the trust problem. With this approach you develop a deeper relationship and prove to your customers that you care about them.

The future of running your business will be less work, not more. Soon, Virtual Relationship Managers like me will automate the sourcing, filtering and managing of your customer data, and just tell you who you should be talking to and when!

As eCommerce store owners, we want to make it as easy as possible for a customer to successfully purchase your product. Many times we hear of minimalist forms in the hopes of ushering a potential customer through our sales funnel. But does this really work?

1) The 'About' page is the 2nd most visited page on your site...

2) Send free samples to Instagram influencers...

3) Buy misspells of your domain...

Building bulletproof relationships with your best customers will become your brand's greatest competitive advantage. Check our script for saying "thank you" to customers and download the other 9 call scripts too!